Privacy Policy

Last updated: 17 July 2026

Introduction

Praxbook ("we", "us", "our") operates this website and the booking platform at praxbook.com (the "Service"). This policy explains how we collect, use, and protect your personal data. Your privacy is important to us.

What data we collect

On the waitlist page (praxbook.com)

When you sign up for the waitlist, we collect:

• Your email address
• Your practice type (optional)

This information is stored in our email service provider (currently Brevo) and used only to send you launch announcements and the founding-member offer.

To protect the sign-up form from spam and abuse, we use Cloudflare Turnstile. When the page loads, Turnstile processes your IP address and basic browser signals to verify you are not an automated bot. Turnstile does not use tracking cookies. This is done under our legitimate interest in preventing fraud and abuse.

On the booking platform

The Praxbook booking platform (app.praxbook.com) collects data as necessary to deliver appointment scheduling:

• Appointment details (date, time, location)
• Patient name, email, phone
• Answers to the practitioner's intake questionnaire
• Appointment history and status changes (booked, cancelled, rescheduled)

Platform accounts are created automatically when you book an appointment, or you can create one directly.

Why we collect it

• Waitlist: to notify you of our launch and the founding-member offer
• Appointments: to manage your booking, send confirmations, and let you reschedule or cancel online
• Intake forms: so the practitioner can review your answers and prepare for your appointment
• Audit trail: to keep a record of all changes to your appointment for compliance and dispute resolution

Who we share it with

Your data is never sold or shared for marketing. We share data only as necessary:

• Your practitioner: sees your name, contact details, answers, and appointment status
• Service providers: we use Brevo (email) and Cloudflare (infrastructure and bot protection via Turnstile); these services process data only to serve the platform
• Law enforcement: only if legally required by court order or law

Where your data is stored

Praxbook is currently deployed in the United States (US region). Your data is stored in a US-region database and is not transferred outside the US unless you use the platform from a practitioner operating outside the US.

How long we keep it

• Waitlist signups: kept until you unsubscribe or request deletion
• Appointment records: kept for 3 years after completion or cancellation for audit and legal compliance
• Account data: kept for as long as your account is active; deleted on request unless legal retention applies

Your rights

You have the right to:

• Access: request a copy of your personal data
• Correct: ask us to fix inaccurate data
• Delete: request deletion of your data (subject to legal retention requirements)
• Unsubscribe: from the waitlist or marketing emails at any time
• Opt-out: of certain data uses where allowed by law

To exercise any of these rights, contact us at privacy@praxbook.com.

Unsubscribe from the waitlist

Every email from us includes an unsubscribe link. You can click it at any time to stop receiving messages. Once unsubscribed, we will remove your email address from our list within 7 days.

Security

We take security seriously:

• All data in transit is encrypted (HTTPS/TLS)
• Passwords are never stored in plaintext
• Access to patient data is logged for audit purposes
• Regular backups are encrypted and stored securely

No system is 100% secure. If we discover a breach affecting your personal information, we will notify affected individuals within 72 hours of becoming aware of it, and in any case within the time required by applicable law.

Children's privacy

Praxbook is not directed at anyone under 18. If you are under 18, please have a parent or guardian review this policy and manage your account.

Changes to this policy

We may update this policy from time to time. We will post changes here and notify you via email if material changes affect how we handle your data. Continued use of the service means you accept the updated policy.

Contact us

If you have questions about this policy or your data:

Praxbook Privacy Team
Email: privacy@praxbook.com
General inquiries: hello@praxbook.com

Legal basis

We process personal data based on:

• Contractual necessity: to manage your appointment and provide the service
• Legitimate business interests: to run the platform, communicate about updates, prevent fraud, and maintain security
• Consent: for marketing emails (you can withdraw this at any time)
• Legal obligation: to comply with applicable US laws and regulations

Health information

If your practitioner uses Praxbook to collect health-related information (including through intake questionnaires), that information is treated as sensitive personal data and is protected accordingly. We recommend practitioners review their own compliance obligations with applicable healthcare privacy laws. Praxbook provides the infrastructure; practitioners remain responsible for their own HIPAA and other compliance obligations.

Data Controller: Praxbook is operated by an individual sole proprietor based in Canada; it is not an incorporated company. Contact privacy@praxbook.com for any privacy inquiries.